INTRODUCTION TO SEM AUDITING

SEM Audit ( Search Engine Marketing Auditing) is part of our Website Auditing services focusing on paid marketing strategies, analysis and reports. One of our SEM specialists performs an in-depth analysis for your current campaigns, identify issues  while measuring effectiveness of your SEM strategies and provide whole array of factors which give us insight to improve your account/campaigns. We specialize in creating, managing and analyzing Adwords and Facebook Ads.

OUR FOCUS

Currently, we are only focusing on Google AdWords and Facebook ads. Whether you are running campaigns by yourself or some external agency is managing your accounts, in both cases, we can help you by analyzing your ads.

THE PROCESS

Keywords Analysis

CPC, CTR, CTA, CPA

Budget and ROI

Quality score

Landing pages

Competitor analysis

Conversion metrics

Tracking platforms

Bounce rate Audit

Quality score

Device anslysis

Campaign structure

Location targeting

Ad extensions

Visible trends

Audience Analysis

Data analysis

The Benefits

Why you should perform an audit?

  • Save money
  • Improve Conversions
  • Save Resources
  • More visibility
  • Track performance
  • Resolve issues

Sometimes there are simple things that can improve your conversions and save you lot of money. Our process involves set of rules and practices that go beyond your advertisement. For instance, your campaign seems perfect but the landing page is not properly optimized according to your ad and keywords. So if you improve your landing page, your quality score, your cost per click and click through rate will improve as well.

You already know that you have performance issues but either you are not able to do it yourself having no knowledge or your agency is lacking some expertise or too busy to implement improvement strategies. It happens quite often as digital marketing agencies may have many clients and not able to concentrate on your account specifically or generally. There may be some other reasons such as staff shortage, low budget or communication problems.

You are running search network campaign only but your business structure requires you to run a search network display select.

Your 80% of audience is coming through mobile devices, however, your campaign is not optimized for mobile.

As mentioned above, there could be hundreds of reasons why you need an SEM audit for your business.

Pricing

Basic

$199

3-5 days

Up to 5 hours
AdWords or Facebook
Less than 100 keywords /4 ads

Advance

$599

3-5 days

Up to 15 Hours
AdWords only
Less than 500 keywords

Premium

$1199

5-10 days

Up to 25 hours
AdWords Only
Less than 1000 keywords

Custom

From

2-4 Weeks

Up to 100 hours
All SEM networks
Unlimited keywords