SEM Audit ( Search Engine Marketing Auditing) is part of our Website Auditing services focusing on paid marketing strategies, analysis and reports. One of our SEM specialists performs an in-depth analysis for your current campaigns, identify issues while measuring effectiveness of your SEM strategies and provide whole array of factors which give us insight to improve your account/campaigns. We specialize in creating, managing and analyzing Adwords and Facebook Ads.
Currently, we are only focusing on Google AdWords and Facebook ads. Whether you are running campaigns by yourself or some external agency is managing your accounts, in both cases, we can help you by analyzing your ads.
CPC, CTR, CTA, CPA
Budget and ROI
Bounce rate Audit
Why you should perform an audit?
- Save money
- Improve Conversions
- Save Resources
- More visibility
- Track performance
- Resolve issues
Sometimes there are simple things that can improve your conversions and save you lot of money. Our process involves set of rules and practices that go beyond your advertisement. For instance, your campaign seems perfect but the landing page is not properly optimized according to your ad and keywords. So if you improve your landing page, your quality score, your cost per click and click through rate will improve as well.
You already know that you have performance issues but either you are not able to do it yourself having no knowledge or your agency is lacking some expertise or too busy to implement improvement strategies. It happens quite often as digital marketing agencies may have many clients and not able to concentrate on your account specifically or generally. There may be some other reasons such as staff shortage, low budget or communication problems.
You are running search network campaign only but your business structure requires you to run a search network display select.
Your 80% of audience is coming through mobile devices, however, your campaign is not optimized for mobile.
As mentioned above, there could be hundreds of reasons why you need an SEM audit for your business.
AdWords or Facebook
1 Campaign & 5 adgroups
1 Campaigns with 5 Adsgroup
Analysis + Improvement
5 Campaigns - 15 Adgroups